MiSSION
Analytics-driven, ROI-focused
I work with consumer-facing brands to define their digital touch points, execute a cross-channel digital marketing strategy, and measure KPIs against overarching business goals.
Schedule A CONSULT
Let’s chat about your business goals.
Featured Projects
KEY STATs
4% of newly acquired users return within 1 week
BEGINNING IS NOW
Beginning is Now was founded by Brooke Shields in 2021 to inspire women of all ages to embrace new beginnings. BIN brings together wellness experts across industries to create a supportive space for women of all ages.
Content Platform & Wellness-Focused Products
Shopify website development & content management
eCRM campaigns & audience segmentation
Arm & Hammer Summer Camp
In 2020 we had a summer unlike any other. To give parents some much-needed flexibility, ARM & HAMMER™ Baking Soda launched a free, Virtual On-Demand Summer Camp. This week-long series of videos on the A&H Baking Soda YouTube Channel has instructions for kid-friendly bakes, crafts and STEM experiments.
Best in class Cross-channel activation
Evergreen content & on-site lead magnet
Cross-channel KPIs & measurement
YouTube analytics & paid ads strategy
Key STATS
2M+ views on YouTube
1,000+ PDF downloads
Key Stats
2.33% Conversion Rate
23% Returning Customer Rate
D’AIRE
A new line of breathable and antimicrobial silk masks meticulously designed by fashion executives. Washable and sustainably dyed to Bluesign standards, D’AIRE gives a portion of each purchase to Save the Children and their partner No Kid Hungry.
ORGANIC & PAID SOCIAL MARKETING FUNNEL
Shopify website development
Paid social media management
eCRM campaigns & audience segmentation